Telehealth Billing Services in Virginia
Virginia's telehealth practices face unique billing challenges shaped by Anthem Blue Cross Blue Shield of Virginia (HealthKeepers)'s commercial rules, Cardinal Care (unified Medicaid managed care brand since 2023) requirements, and Palmetto GBA (Jurisdiction M) Medicare policies. Our AAPC-certified coders specialize in both VA payer rules and telehealth coding complexity.
Why Virginia Telehealth Practices Need Specialized Billing
Virginia's healthcare market includes 25,000+ physicians, and telehealth practices here face a payer market dominated by Anthem Blue Cross Blue Shield of Virginia (HealthKeepers) on the commercial side and Cardinal Care (unified Medicaid managed care brand since 2023) on the public payer side. Medicare claims are processed through Palmetto GBA (Jurisdiction M), which applies its own Local Coverage Determinations that directly affect telehealth procedure coverage and medical necessity requirements. Generic billing teams without VA specific knowledge leave revenue on the table.
Telehealth billing itself is complex. Telehealth billing requires precise modifier and place-of-service coding that varies by payer and state. The distinction between POS 02 (telehealth facility) and POS 10 (telehealth patient home) affects reimbursement rates. Modifier 95 designates real-time audio/video services, while modifier 93 covers audio-only visits. Remote patient monitoring codes 99453-99458 and telephone E/M codes 99441-99443 add further billing opportunities that many practices miss entirely. When you combine this coding complexity with Virginia's specific payer rules, authorization requirements, and 5 Cardinal Care (unified Medicaid managed care brand since 2023) managed care plans that each have their own billing rules, you need a team that understands both dimensions. Go Medical Billing provides that expertise at 2.49% of collections, serving telehealth practices from Virginia Beach to Alexandria and across Virginia.
2026 Virginia Medicare Allowables for Telehealth CPT Codes
These are the 2026 Medicare allowable amounts for telehealth CPT codes in Virginia, processed under Palmetto GBA (Jurisdiction M). Allowables are locality-adjusted, so VArates differ from other states — the highest-value telehealth code below pays $133.10 non-facility here. Compare any code across states with our Medicare fee calculator by state.
Source: 2026 Medicare Physician Fee Schedule, VA locality (Palmetto GBA (Jurisdiction M)). Commercial Anthem Blue Cross Blue Shield of Virginia (HealthKeepers) rates typically run above these benchmarks; Cardinal Care (unified Medicaid managed care brand since 2023) rates run below. Figures for reference, not a guarantee of payment.
The Virginia Market Context for Telehealth Practices
Virginia has about 25,000 physicians across distinct regional markets: Northern Virginia (DC suburbs), Richmond (the capital region), Hampton Roads (Norfolk, Virginia Beach, Newport News), and the western half of the state. The Medicaid program rebranded in 2023 as Cardinal Care, combining the previous Medallion 4.0 and CCC Plus programs under one name. Effective July 1, 2025, Virginia awarded new statewide Cardinal Care contracts to five MCOs (Anthem HealthKeepers Plus, Aetna Better Health, Humana Healthy Horizons, Sentara Health Plans, and UnitedHealthcare Mid-Atlantic). Molina was not renewed, and Molina members were automatically moved to Humana. Anthem HealthKeepers Plus also runs the statewide Foster Care Specialty Plan. Sentara Health Plans (formerly Optima Health, rebranded January 2024) is the second largest MCO and is owned by Sentara Healthcare, the dominant integrated system in Hampton Roads. Northern Virginia practices share a metro labor market and patient base with DC and Maryland, which adds out-of-state coordination complexity.
Virginia-specific factors that shape telehealth reimbursement: Virginia's July 2025 Cardinal Care contract awards removed Molina from the Medicaid managed care program and added Humana Healthy Horizons. The Cardinal Care unification of Medallion 4.0 and CCC Plus is one of the more recent state-level Medicaid restructurings.; Sentara Health Plans (the Medicaid and commercial plan formerly known as Optima Health) rebranded in January 2024 to align with parent Sentara Healthcare. The change required practices to update payer IDs and provider portal credentials.; Virginia expanded Medicaid in January 2019 after years of legislative debate, adding about 600,000 newly eligible adults. The expansion is administered through Cardinal Care managed care.. Our VA coders build these into every telehealthclaim — see how this works alongside our Virginia medical billing and telehealth billing teams.
Virginia Payer Challenges for Telehealth
Every VA payer has specific rules for telehealth claims. Here's how we navigate them.
Anthem Blue Cross Blue Shield of Virginia (HealthKeepers) Telehealth Claims
Anthem Blue Cross Blue Shield of Virginia (HealthKeepers) processes the largest share of Virginia commercial telehealth claims. We know their VA specific fee schedules, prior authorization requirements for telehealth procedures, and their appeal timelines when claims are denied. POS 02 reimburses at facility rates while POS 10 reimburses at non-facility rates — choosing incorrectly reduces reimbursement by 15-30%.
Cardinal Care (unified Medicaid managed care brand since 2023) Telehealth Billing
Cardinal Care (unified Medicaid managed care brand since 2023) routes telehealth patients through 5 managed care plans: Anthem HealthKeepers Plus, Aetna Better Health of Virginia, Humana Healthy Horizons of Virginia (new July 2025), and 2 more. Each MCO has its own telehealth authorization and billing rules that we manage.
Medicare (Palmetto GBA (Jurisdiction M)) Telehealth Coverage
Palmetto GBA (Jurisdiction M) processes Medicare telehealth claims in Virginia with its own Local Coverage Determinations. We navigate Palmetto GBA (Jurisdiction M)'s policies around modifier 95 vs 93 requirements to prevent medical necessity denials.
Denial Prevention for Virginia Telehealth
Common telehealth denials in Virginia include pos 02 reimburses at facility rates while pos 10 reimburses at non-facility rates — choosing incorrectly reduces reimbursement by 15-30% and synchronous audio/video visits use modifier 95, audio-only visits use modifier 93, and payers vary on which they accept. Our team catches these issues before submission and appeals aggressively with VA payer-specific documentation when denials occur.
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What We Handle for Virginia Telehealth Practices
Virginia Telehealth Billing Cost Comparison
Hiring an in-house biller with telehealth expertise in Virginia costs $42K-$58K annually in salary alone. Add benefits, software, clearinghouse fees, and office space, and the true cost is even higher. At 2.49% of collections, Go Medical Billing provides an entire team of AAPC-certified telehealth coders and VA payer specialists for a fraction of that cost.
$42K-$58K
In-House Biller Salary
+ benefits, software, space
2.49%
Go Medical Billing Rate
Full team, all services included
60-80%
Typical Cost Reduction
With better results
Related Pages
Explore our Virginia and telehealth billing resources.
Frequently Asked Questions
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